Humanity is facing a huge danger with the rise of Trump/MAGA fascism and its accelerating lockdown. Many more people are sounding the alarm in important ways, speaking out and writing on this question. This is important, and there is a lot to learn from the range of voices on this. But nobody is doing what the revolutionary leader Bob Avakian (BA) is doing on this. BA provides a clarity, consistency and sharpness about what this fascism is, what the direction and momentum is, how it rises out of this system of capitalism-imperialism, and he is clear-eyed about what must be done to defeat it—and the positive potential that exists to do this. To draw from his statement on the New Year, he is providing "a profoundly positive way forward in the face of very real horror."

That “profoundly positive way forward” encompasses a strategy for revolution and, beyond that, a vision and blueprint for a radically different, and far better, system that revolution would aim for—a whole new way to organize society. As it says on revcom.us every week, "Besides the fact that Bob Avakian is the only leader in this country who is talking about a real revolution—and besides the fact that he is actually leading the process of actively working for that revolution—what Bob Avakian (BA) has done, with the development of the new communism, is of world historic importance. It is, in fact, a whole new framework for human emancipation. No one else has done what BA has done."

See the box below regarding the Constitution for the New Socialist Republic in North America, and the significance of this, and just think about what it opens up for the possibility of human emancipation. 

High Impact and In-Your-Face

Your donations have made a huge difference in acquainting literally millions of people with Bob Avakian through social media over these last months. But ads on social media alone are not enough to break through the many contending voices.

Think about it. If you spend any kind of time on social media, or looking through various analyses of the current situation, all the ideas can get muddled together or vague... and the increasing numbers of people paying attention and looking for an understanding of what's happening and what's needed take in a lot of different voices. There’s a way in which the spontaneity of how people are trained to look at political leaders and ideas in this society, combined with the spontaneity of the internet we described, that works against the recognition of the uniqueness of who this is. There needs to be a leap in people recognizing that this is a voice they need to be hearing regularly. BA is not a political pundit with "hot takes." He's a revolutionary communist leader providing urgent analysis and direction—cutting through the noise and distraction with a scientific understanding and providing you the tools to apply that scientific method to the many complex questions of the day, to understand things as they actually are and to act in the interests of humanity in this truly crucial time.

We are aiming to change the dynamic where people go from, "oh, wow, that's really interesting” and then getting overwhelmed as they get lost in scrolling from site to site. One way we think we can break through this is by reinforcing this by what people encounter “IRL”—in real life. 

When people meet the revcoms at demonstrations or through other forms of resistance, which have been multiplying, and get pamphlets with written versions of BA’s social media messages, that’s one big way. But demonstrations don’t happen every day and revcoms can’t be everything, everywhere, all-at-once and, besides, pamphlets also require funds. The point would be to put BA on people’s radar in a way that reinforces what they may have heard on social media, or drives them there in the first place—to reinforce the sense that, “hey, this is really different and intriguing.”

To meet that need, we’ve come up with an idea for a poster project. We want to experiment, starting in a couple cities as pilot projects, with high-impact posters, in your face, provocative posters. 

Imagine you see a dramatic poster with a slogan like:

"This capitalist system is completely absurd 
—criminally, monstrously absurd— 
and completely outmoded! 
@BobAvakianOfficial"

Or 

"Trump MAGA fascism must be 
DEFEATED—before it's too late! 
@BobAvakianOfficial"

NOTE: These aren't the final poster slogans but just here to give you a sense (and please send in your ideas!). 

But the point here: just imagine you see these big on the walls. And that same day, something similar pops up on Instagram. And a couple days later, you come into contact with a revolutionary force spreading the same thing. Well... all this adds up. And makes you sit up and take notice in a different kind of way.

All this combined would put BA on people's radar in a way that drives them to know more, and to keep coming back.

Raising Funds in a Mass Way Is an Opportunity

This fund drive—which would have this poster project as one big part—is an opportunity to reach these masses of people with who BA is, and why it matters so much for his voice to be impacting society. It's an opportunity to enlist lots of people in donating and being part of engaging, spreading and supporting BA's voice reaching the agonized millions—giving them a way to contribute to changing what millions are thinking in this extreme life-and-death fight.

Succeeding with this will require—and will itself be a source of—sharp struggle. We should understand that there are some who want to fight this fascism but want to keep that fight tightly fixed within the terms of this system—and would attack and slander BA, rather than open up a serious debate about the nature of the system that's given rise to this fascism. There are those who hate the communists even more than they hate the fascists. And while we fight for standards and principles in the fight against fascism, it will matter greatly that BA's actual voice—and not the distortions and slander of this—are what people encounter.

Again, this too will take funds.

We are announcing this drive now so our readers can start percolating and planning. We want to hear from you: what should these posters say? What kinds of plans do we need? Stay tuned for materials, fundraising letters, and more... and send again. Send us your thinking and ideas on what's needed, who we need to be reaching, and how. Write to info@bobavakianofficialeverywhere.org.